4P-- Product / Service

1) How do you increase and maintain the good reputation of McDonald’s?

Our actions and decisions reflect tremendously on our values, which are a set of guidelines that we strongly believe in. They become our day-to-day basis on how we should operate, sincerely and responsibly.

2) Can you simply describe about it so that I can understand your method of success?

Firstly, we place the customer experience at the core of all we do. Our customers are the reason for our existence. We demonstrate our appreciation by providing them with high quality food and superior service, in a clean, welcoming environment, at great value. Our  goal is outstanding QSC&V for each customer every time. Secondly, we operate our business ethically. Sound ethics is good business. At McDonald’s, we hold ourselves and conduct our business to the highest possible standards of fairness, honesty and integrity. We are individually accountable and collectively responsible.

3) What do you think your customer is need?

Due to recession, people eat out less and at home more frequently. And when they eat out, they eat at cheaper places. McDonald's is affordable, efficient, pervasive, and convenient that it was a viable alternative to casual restaurants. We also offer new products and bargains from time to time to give people more reasons head to our store throughout the day.

4)  Do you think that McDonald’s is still a growing market in modern time?

Of course it is. McDonald's has always been a franchising organisation in most parts of the world. Let say in Australia, McDonald’s have about 70% of their restaurants franchised. And we plan to grow the franchising aspect of our business in Malaysia progressively.

5)  What is the background of the company and its performance record?

McDonald's has been a franchising company since 1955 and has relied on its franchisees to play a major role in the system's success. McDonald's remains committed to franchising as a predominant way of doing business. Today, the McDonald's franchise is the leading global foodservice retailer with more than 30,000 restaurants, located in more than 100 countries.