Sunday, 22 July 2012

What is the milestone of McDonald’s in Malaysia?

December 1980:  McDonald's was first brought to Malaysia by YBhg Tan Sri Vincent Tan.

29 April 1982: The first McDonald's restaurant in Malaysia was opened at Jalan Bukit Bintang, Kuala Lumpur.

29 October 1984: The first McDonald's restaurant opened outside of the Klang Valley was in Holiday Plaza, Johor Bahru.
1987:  McDonald's main supplier, MacFood Services (M) Sdn Bhd commenced operations.

7 March 1987:  McEgg was first introduced in Malaysia.

 2 November 1987:  Ayam Goreng was first introduced in Malaysia.

May 1988:  Mohamed Shah bin Tan Sri Abdul Kadir, former Managing Director and Joint Venture Partner of McDonald's Malaysia, joined the McDonald's family.

19 December 1988:  McDonald's Malaysia's first Drive-Thru restaurant was opened at Jalan Pahang, Kuala Lumpur.

15 February 1990:  Ronald McDonald Children's Charities Fund of Malaysia (RMCC), McDonald's charity arm was established.

16 September 1992:  McDonald's Buns supplier, HaviFoods Sdn Bhd, started operations.

 15 December 1992:  The first McDonald's restaurant in Brunei was opened.

1993:  The Beef Prosperity Burger was developed in Malaysia and first introduced.

20 January 1993: The first McDonald's restaurant on the Borneo Island was opened.

20 January 1993: McDonald's first franchised restaurant was opened in Sibu.

28 March 1994:  McDonald's Delivery Service was first introduced.

 1 July 1994:  McDonald's Value Meal was brought into the Malaysian market.

1995:  The first McDonald's Hot Kiosk was opened in Kota Bharu. Besides of that, McDonald's received the Class A award from the Kuala Lumpur City Council.

February 1995: McDonald's is the first Quick Service Restaurant to obtain Halal certification.

19 August 1995: McDonald's Malaysia opened its 50th restaurant at One Utama shopping complex.

August 1996: The highest McDonald's in the world opened at KL Tower.

22 March 1997:  The RMCC scholarship programme for underprivileged children called the "RMCC Tunas Wawasan" was launched.

July 1997: McDonald's Malaysia opened its 100th restaurant at Sunway Pyramid shopping complex.

1998 McDonald's McSaver meals was introduced for the first time.

19 December 1998: McDonald's first highway restaurant, Awan Besar was opened.

21 June 1999: RMCC opened its first Ronald McDonald House in Malaysia. In July 1999, a new brand promise, "We're out to make you smile" was put forward in celebration of the new millennium.

July 1999 McDonald's Customer Care Representative was introduced.

29 April 2000: The first McDonald's Cold Kiosk was opened at Megamall Kuantan.

20 January 2001:  McDonald's is the first Quick Service Restaurant to form an alliance with an oil company when it opened at Mobil, Seremban Highway.

28 September 2003: Launch of the "i'm lovin'it" campaign to revitalize the McDonald's brand.

2004: First McDonald's employee was sent to the athlete's village in Athens, Greece in conjunction with the 2004 Olympic Games. In the July , he annual Olympic Day Run was introduced to mark McDonald's worldwide partnership with the International Olympic Council.

20 November 2004:  McDonald's introduced the "Give A Gift Of Smile" campaign to assist Malaysian children born with Cleft Lip and Palate to undergo corrective surgery.

April 2006:  Recognition by the Malaysia Book of Records for the Largest Participation for a Drive-Thru Challenge.

June 2006: Open Doors programme was introduced where customers were allowed to witness first-hand the Food Quality and Safety practices at McDonald's . The first Malaysian child, Kevin Khoo was chosen as a Player Escort at the 2006 FIFA World Cup Germany under the McDonald's Player Escort Programme.

January 2007: Winner of the BrandLaureate Award for Food & Beverage, Quick Service Restaurant category.

April 2007: McDonald's celebrates its 25th Anniversary in Malaysia.    

No comments:

Post a Comment