Thursday, 26 July 2012

4P--Process/ Business format


1) What are your next marketing strategies or service and how do you expand the franchise business?

I am pleased to announce that for Selangor and Kuala Lumpur customers, from 2 August 2012 we are ready to take your order online service. You can feel free to check out the new McDelivery Online website.



2)  Any promotion is coming?

McDonald’s Malaysia is having its Buka Puasa McValue Dinner Promotion now. The buka Puasa with McValue Dinner got 18 great choices like the McChicken & Double Cheeseburger. Each from only RM5.95, complete with a medium soft drink and French Fries.



3) What is the time slot for the promotion?

 It is 6pm – 9 pm, everyday.



4) In what way you manage the franchise?

There are few important guidelines. First of all, customer satisfaction is crucial, we ensure our staffs treat each customer like a valued guest, and present orders as quickly as possible. Apart from it, our staffs are well-trained on food safety matters. In fact, food safety training is part of our restaurant management modules. We ensure that the staffs wash their hands at appropriate times and before putting on disposable gloves to return to work. We place great importance on restaurant cleanliness, the front counter must always be clean and organised. The same goes for the kitchen, where our food is prepared.



5) How many McDonald’s franchisees in Malaysia?

McDonald’s Malaysia has 194 restaurants located nationwide, serving 10 million customers each month and expanding at a rate of 15-20 restaurants annually.




6) How about McDonald’s franchise company in Malaysia? What’s new?

McDonald's has always been a franchising company and has relied on its franchisees to play a major role in its success. In Malaysia, we also want to share this success with locals and we want to extend this opportunity to any suitable Malaysians interested in becoming our franchisees.

1 comment:

  1. MC Donald contain so many franchisee in the whole world. It offers a varieties of food like MC burger,MC puff, Scalds and also MC deal. There are so many people I believe they only live their life only eating MC Donald food. Isn't it true?


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